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Writing and Placing an Advert

By: Sally Aquire - Updated: 15 Nov 2010 | comments*Discuss
Motoring Budget Advertising Online

When it comes to selling a car, writing and placing an advert is key to attracting prospective buyers and ultimately getting the sale. If your advert doesn't sell your car enough, prospective buyers won't want to even view it. If you write a good advert but place it in the wrong advertising environment, you will probably still struggle to attract prospective buyers. If you get both aspects right, using online advertising and free advertising should increase your chances of selling a good quality old car (provided there is reasonable demand for it). This article offers advice on writing and placing an advert for your car.

Writing the Advert

In a written advert, space is usually tight. This makes it important to include all the relevant information that a prospective buyer needs to know in a clear and concise manner. Make sure that you include all of your used car details including the model, colour, mileage, manufacturer and the year that the car was first registered. Prospective buyers will also want to know whether the car is fully taxed (or whether the current tax disc is due to expire soon and they will have to sort this) and when the car's MOT test is due.

This quickly gives prospective buyers an overview of the car so that they can decide immediately if they want to carry on reading the advert. For online advertising, people will use this criteria to search.

If your car has specific features that you feel will attract prospective buyers, include these details early on in your advert.

Online Advertising

Most of the time, online advertising requires you to fill in an online form to describe its features. There will usually be extra boxes to allow you to describe selling features, but you may find yourself restricted to a certain number of characters. As with the written advert, getting across the important information without using too many words is key.

On some websites, there is the opportunity to upload photographs of your car for prospective buyers to see. This can give you an advantage over sellers who do not do this, as many buyers will welcome being able to see a photograph before they arrange a viewing of the car. As a general rule of thumb, it is a good idea to upload a photo of both the interior and exterior of the car to give a fuller picture.

Free Advertising

For those on a motoring budget, free advertising is by far the best option. You can advertise your car for free on websites such as Loot (which also has a print version), UK Car Ads and Preloved. You may find that space is restricted as you are not paying for the advert.

Knowing how to write an advert and where best to place it is almost as important as the actual car that you are selling. This is especially important for those on a motoring budget, as canny prospective buyers will often try to get something knocked off the asking price if they feel that your advert was misleading in any way. You should be aware that you are also legally obliged to offer a representative description of your car.

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